About Amber Pier
I moved to Berry in March 2019 after 27 years running logistics procurement for a freight company based out of Alexandria, Sydney. The commute alone was eating two and a half hours a day. My wife Roslyn had already found a place on Kangaroo Valley Road, five acres, a shed, a dam. When the company offered a redundancy package in late 2018, I took it inside forty-eight hours. No drama, no long farewell. I was 54, and I figured I had maybe one good reinvention left in me. Berry is a small town, about 3,000 people, and it has a Saturday market that draws a serious crowd from Nowra and Wollongong. That market became my first classroom.
Before Amber Pier, I knew supply chains. I knew how to move things from A to B at the lowest possible damage rate and the tightest margin. What I did not know was product. I had never made anything, never sold directly to a customer, never had to care whether someone liked what I put in front of them. The freight world is invisible by design. You succeed when nobody notices you. That's a strange thing to unlearn. Roslyn and I had three dogs and two cats at the time, and I was spending north of $180 a month on pet supplies, most of it ordered from interstate because the local options were thin. That gap stayed in my head for most of 2019.
— Built it in the shed, still learning as I go. — IAN, IAN RICHARD NORMAN